Internet Marketing in Staten Island: An Affluent Market That Compares
Staten Island pairs $93,337 median household income with buyers who like to research first. This page covers Staten Island internet marketing one channel at a time, in the order the borough's own numbers suggest. You can start for $495 a month, with no contract and no setup fee attached.
Households
$93,337 at the Median: Household Wealth Shapes Marketing in Staten Island
Staten Island counts among the affluent counties: $93,337 median household income, ahead of 90% of the country. Buyers who earn that much read before they buy, which makes the quality of a website and the depth of local content part of the marketing and not an afterthought.
Housing permits are light (10.4 per 10,000 residents in 2025, below 80% of counties). Headcount has fallen 1% since 2020, behind 78% of counties. That profile shapes digital marketing in Staten Island directly: the ranking below puts Meta Ads (Facebook and Instagram) and Bing Ads at the front.
490,687 residents put Staten Island at number 148 of 3,143 U.S. counties, and headcount has moved -1% since the 2020 Census. The typical household takes in $93,337. Its 9,586 employer locations provide 107,422 jobs.
If you are weighing an internet marketing company in Staten Island, a fair question is how it would use a $93,337 median household income to decide where to start. The ranking below is our answer for this borough.
Market snapshot
Inside the 57.7: How Staten Island Compares
Local Online Reach Index
57.7/ 100
Sits at 534 among 1,822 counties that clear 20,000 residents, and 309 among the 400 markets on this site. Higher means more businesses to compete with and more towns and households to reach. How the score is made
LORI, the Local Online Reach Index, puts a 0 to 100 number on the size of the job for a local business. It blends rivals per resident, new openings, towns, household income, how dispersed residents are and population, each measured against the counties above the 20,000-resident line. Staten Island lands at 57.7, which is about average nationally.
Beyond the headline, Staten Island reads as a borough where few new homes are being permitted and as a borough whose population is flat or shrinking. The bars place each measure among all of those counties.
- Net population movement since the 2020 count -1% Behind the pack: 22nd percentile
- What the middle household brings in (2023 est.) $93,337 Higher bracket: 90th percentile
- Businesses with employees per 1,000 people 19.5 Roomy: 35th percentile
- Net change in employer locations, 2017 to 2022 +2.1% Near the middle: 45th percentile
- 2025 housing permits per 10,000 people 10.4 Light building: 20th percentile
- Share of tiny employer locations (under 5 employees) 65.6% Big slice: 87th percentile
Bars show where Staten Island stands among 1,822 counties that clear 20,000 residents, as the portion of them with a smaller value. Inputs come from business counts in County Business Patterns, 2017 and 2022, the 2023 Census population estimates, plus SAIPE income estimates for 2023, with the Building Permits Survey for new homes.
Seven channels
Where to Begin With Staten Island Internet Marketing
Each channel is scored from Staten Island's own percentiles, for example towns of 2,500 or more for local pages and household income for Bing, and the seven are then put in order.
| Channel by rank | Priority | The evidence in Staten Island |
|---|---|---|
| 1. Meta Ads (Facebook and Instagram) | Begin with this | 490,687 residents and 9.9 restaurants and salons per 10,000. Meta targets by location (including a radius around the business), age and interests. Three platforms total $2,295 a month. |
| 2. Bing Ads | Begin with this | Median household income of $93,337 tops 90% of counties. GetPhound describes Bing's audience as older, higher-income and desktop-heavy; two platforms cost $1,595 a month. |
| 3. Custom website | Add next | 65.6% of employer locations have under five staff, and the count is +2.1% since 2017. Most sites cost $3,500 alone; Gold ($2,495 a month) includes a managed custom site. |
| 4. Google Maps and Business Profile | Layer in after | 1,132 trade, repair, cleaning and landscaping locations (23.1 per 10,000 residents) plus 488 restaurants and salons. Nearby rivals sit side by side on the map. |
| 5. Local SEO landing pages (RankGuarantee™) | Second wave | No town list here: a borough market gets pages by service (25 a month on RankGuarantee™, $495 alone). |
| 6. AI search optimization (GEO) | Hold for now | Advice-led categories are thinner here (17.4 per 10,000 residents), so AI search is a smaller lever. GEO is part of every Organic Growth plan, not a separate purchase. |
| 7. Google Ads | Hold for now | 9,586 employer locations, +2.1% since 2017: a quieter field, so ads can wait until the organic groundwork is set. A single platform costs $895 a month when it is needed. |
Rankings read public Census data and are no forecast of leads, rankings or timing. Prices are those listed at getphound.com/pricing. Method
Meta Ads lead for Staten Island: 490,687 residents and 9.9 restaurants and salons per 10,000 residents make Facebook and Instagram a natural way to reach people before they search. Location radius targeting and retargeting are part of the work, and three platforms total $2,295 a month. A $93,337 median household income makes Bing worth an early look in Staten Island. Paid Ads is priced by platform, so Google and Bing together cost $1,595 a month.
The website is a second-wave job, included with Gold ($2,495 a month) and Platinum ($3,495 a month). The Maps profile comes next, since 1,132 local-service locations share the same map results. Local landing pages follow, either at $495 a month alone or inside Organic Growth. GEO can wait: advice-led categories are lighter in Staten Island (852 locations). Google Ads is not the first need with 9,586 employer locations and slow change.
The order is a judgment drawn from Census data, not a forecast: nobody can promise leads or positions, and a business with its own sales history should weigh that above these numbers when planning internet marketing in Staten Island.
Who you compete with
The Competition in Staten Island, Category by Category
A marketing plan is partly a map of rivals. This is how Staten Island's employer locations divide up.
| # | Category | Locations | Density, vs. median | Since 2017 |
|---|---|---|---|---|
| 1 | Home remodelers | 400 | 8.2 (2.7x) | +42.3% |
| 2 | Sit-down restaurants | 327 | 6.7 (1.0x) | -1.2% |
| 3 | Physician practices | 275 | 5.6 (1.4x) | -21.4% |
| 4 | Plumbing and HVAC firms | 240 | 4.9 (1.5x) | +1.3% |
| 5 | Law firms | 177 | 3.6 (1.3x) | -14.5% |
| 6 | Dental offices | 171 | 3.5 (1.3x) | -12.3% |
| 7 | Electricians | 169 | 3.4 (1.5x) | +6.3% |
| 8 | Beauty salons | 161 | 3.3 (2.0x) | +7.3% |
| 9 | Landscapers | 120 | 2.4 (0.8x) | +4.3% |
| 10 | Auto repair shops | 107 | 2.2 (0.8x) | +2.9% |
| 11 | Real estate offices | 95 | 1.9 (0.8x) | +17.3% |
| 12 | Insurance agencies | 86 | 1.8 (0.5x) | 0% |
| 13 | Cleaning firms | 68 | 1.4 (0.9x) | +23.6% |
| 14 | Accounting firms | 48 | 1.0 (0.8x) | 0% |
| 15 | Roofers | 28 | 0.6 (1.0x) | +12% |
The list covers fifteen categories ordered by count in Staten Island; the bracketed multiple sets each one's density against the median county, where 1.0x means level with it. Source: County Business Patterns for 2017 and 2022, which leaves out one-person businesses with no employees. Method
The three largest groups in Staten Island are home remodelers (400), restaurants (327) and physician practices (275). Crowding stands out in home remodelers (2.7x the typical county) and salons (2.0x the typical county). The thinnest field is insurance agencies, at 0.5x the typical county. New names keep appearing among home remodelers, up 42.3% since 2017. Restaurants went the other way, down 1.2% since 2017.
Counties like this one
Markets Close to Staten Island in Size, Income and Competition
Staten Island next to the counties it most resembles. A reference point, not a prediction.
| Close match | Reach score | Residents | Income (median) | Net new employer sites since 2017 | Employer sites per 1,000 residents |
|---|---|---|---|---|---|
| Staten Island, NY (the page you are reading) | 57.7 | 490,687 | $93,337 | +2.1% | 19.5 |
| Hillsborough County, NH | 62.2 | 427,354 | $103,181 | +0.4% | 25.9 |
| Bristol County, MA | 63.9 | 581,841 | $81,047 | +1.9% | 22.6 |
| Washtenaw County, MI | 64.1 | 365,536 | $84,704 | 0% | 22.5 |
| Butler County, OH | 59.2 | 393,043 | $80,066 | +2.4% | 18.9 |
| Knox County, TN | 63.9 | 500,669 | $70,457 | +6.8% | 24.7 |
| Thurston County, WA | 69.5 | 299,003 | $92,357 | +7.3% | 22.4 |
Picked from 400 markets as the six nearest in population, income, score, rivals, openings, towns and dispersion. Data sources are the ones named in the snapshot.
Closest overall: Hillsborough County, NH, scoring 62.2. The loosest fit of the six is Thurston County, WA at 69.5; Staten Island itself scores 57.7. Resemblance in numbers does not mean the same results.
Movers on the way
Permits in Staten Island Peaked in 2022; the Movers Still Arriving Need Providers
Each bar is the number of housing units cleared for construction in that year. Data: the Building Permits Survey; the last two bars compare matching January to August totals. Not each permit ends in a finished home.
Permits peaked at 895 units in 2022 and came in at 508 in 2025, 43% lower. Even so, that is 10.4 units per 10,000 residents. Through August 2026, 470 units were approved against 271 a year earlier (+73.4%).
Housing-linked businesses here include home remodelers at 2.7x typical density and electricians at 1.5x typical density. New households arrive without favorites, which is when clear listings, reviews and ads do their work.
Plans and prices
What Staten Island Internet Marketing Costs
Prices are fixed per month, with no contract and no setup fee, and one business per category per city. In Staten Island (a $93,337 median household income), Meta Ads as a single platform at $895 a month is where this page would begin. Walk the options through with our CEO.
Do the math
Run the Numbers on Digital Marketing for Staten Island Small Businesses
A plan pays for itself only when the customers it brings are worth more than its fee. Pick any plan below, from RankGuarantee™ at $495 to Platinum at $3,495 or Paid Ads by platform, and enter what one customer is worth to you.
Questions
Straight Answers on Internet Marketing Services in Staten Island
What does internet marketing for Staten Island businesses cost?
Nothing is quoted per project: it is $495 a month for RankGuarantee™, $1,495, $2,495 or $3,495 a month for the three Organic Growth plans, and a Paid Ads fee that steps from $895 to $1,595 to $2,295 a month as platforms are added. In Staten Island (a $93,337 median household income), the entry point the data suggests is Meta Ads as a single platform at $895 a month.
Are new businesses changing the market in Staten Island?
Employer locations went from 9,387 in 2017 to 9,586 in 2022, a rise of 2.1%, trailing 55% of counties. Few new rivals means the competition is mostly familiar names, and consistency decides who is found.
Staten Island has few sizeable towns; how does that change the plan?
Staten Island is a single borough-type market with 490,687 residents, so pages are organized by service more than by town. Each service the business sells is a page target, and 25 new pages a month is more than most service lists need.
Should the website come before ads and local pages in Staten Island?
It depends on the current site. In Staten Island, 65.6% of locations are very small and the count has changed +2.1% since 2017. A custom build is typically $3,500 on its own (hosting is $360 a year), or it comes with Gold and Platinum, hosting and maintenance included.
Does Bing Ads make sense in Staten Island?
GetPhound's Bing Ads page describes the audience as older, higher-income and desktop-heavy. Staten Island has a median household income of $93,337, higher than 90% of counties, so Bing deserves a look early. Google and Bing together are $1,595 a month on the Paid Ads plan.
How many other businesses does a company in Staten Island compete with?
Staten Island has 9,586 employer locations, 19.5 for every 1,000 residents, ahead of 35% of counties for density. The most numerous groups are home remodelers (400), restaurants (327) and physician practices (275). These counts leave out sole proprietors without employees, so the true field is larger.
Do housing permits in Staten Island matter for local marketing?
Staten Island permitted 508 housing units in 2025, 10.4 per 10,000 residents, fewer than 80% of counties. With little new building, most customers are the ones already living there, so reviews and repeat work matter most.
Which channel should a small business in Staten Island set up first?
Meta Ads (Facebook and Instagram) first, then Bing Ads, then custom website. The order comes from Staten Island's own percentiles (a $93,337 median household income), and a business with a different customer mix may reasonably reorder it.
Next door
The Closest Counties to Staten Island
Counties that border or sit near Staten Island, with the miles between county centers:
- Brooklyn, NY (11 miles away; 2,561,225 people; LORI 70.5)
- Union County, NJ (11 miles away; 572,726 people; LORI 73.0)
- Hudson County, NJ (12 miles away; 705,472 people; LORI 63.5)
- Middlesex County, NJ: 863,623 residents, scoring 77.4, 16 miles away
Talk to Us
Let's Map Out Staten Island Online Marketing Together
Describe what you sell and the parts of Staten Island you serve, and we will walk through the ranking and show where your business would begin. Our line is 610-825-4363 and our inbox is hello@getphound.com; either one gets you a strategy session with our CEO.