How Much Ground Does a Local Business Cover? The Local Online Reach Index
The Local Online Reach Index (LORI) gives each county a score from 0 to 100 for the size of the marketing job: how many employer locations compete for each resident, how quickly new ones open, how many towns and how much household income there are to reach, how spread out people are and how large the market is. Public Census data only; it says nothing about searches, ads or results.
All markets
400 Counties, Highest Reach Score First
| Rank | County | State | LORI | Population | Employer-location change since 2017 |
|---|---|---|---|---|---|
| 1 | Gwinnett County | GA | 88.5 | 983,526 | +14.4% |
| 2 | Orange County | FL | 87.9 | 1,471,416 | +18.3% |
| 3 | Palm Beach County | FL | 87.7 | 1,533,801 | +12.8% |
| 4 | New Castle County | DE | 86.7 | 578,592 | +10.7% |
| 5 | Bucks County | PA | 85.7 | 645,984 | +3.6% |
| 6 | Rockland County | NY | 85.4 | 340,807 | +6.7% |
| 7 | Loudoun County | VA | 85.2 | 436,347 | +15% |
| 8 | Cobb County | GA | 85.0 | 776,743 | +7.7% |
| 9 | Miami-Dade County | FL | 84.9 | 2,686,867 | +13.1% |
| 10 | Travis County | TX | 84.8 | 1,334,961 | +16.5% |
| 11 | Suffolk County | NY | 84.5 | 1,523,170 | +1.2% |
| 12 | Orange County | CA | 84.4 | 3,135,755 | +9.6% |
| 13 | Davidson County | TN | 84.1 | 712,334 | +9.1% |
| 14 | Montgomery County | PA | 84.0 | 868,742 | +2% |
| 15 | Williamson County | TN | 83.9 | 264,460 | +18.7% |
| 16 | Fulton County | GA | 83.6 | 1,079,105 | +10.7% |
| 17 | Collier County | FL | 83.1 | 404,310 | +16.9% |
| 18 | Los Angeles County | CA | 82.7 | 9,663,345 | +10.5% |
| 19 | Douglas County | CO | 82.7 | 383,906 | +12.1% |
| 20 | Chester County | PA | 82.7 | 549,784 | +3.1% |
| 21 | Greenville County | SC | 82.7 | 558,036 | +13.5% |
| 22 | Sarasota County | FL | 82.6 | 469,013 | +12.4% |
| 23 | Ada County | ID | 82.6 | 524,673 | +22.2% |
| 24 | Monmouth County | NJ | 82.1 | 642,799 | +2.3% |
| 25 | Wake County | NC | 82.0 | 1,190,275 | +12.5% |
| 26 | Charleston County | SC | 82.0 | 424,367 | +11.3% |
| 27 | Collin County | TX | 81.9 | 1,195,359 | +23.3% |
| 28 | San Diego County | CA | 81.6 | 3,269,973 | +9.1% |
| 29 | Deschutes County | OR | 81.5 | 208,513 | +15.5% |
| 30 | Sussex County | DE | 81.4 | 263,509 | +13.4% |
| 31 | Manatee County | FL | 81.4 | 441,095 | +19.3% |
| 32 | Nassau County | NY | 81.4 | 1,381,715 | +0.3% |
| 33 | Clackamas County | OR | 81.4 | 423,173 | +6% |
| 34 | Seminole County | FL | 80.8 | 484,271 | +8.6% |
| 35 | Salt Lake County | UT | 80.8 | 1,185,813 | +9% |
| 36 | Okaloosa County | FL | 80.7 | 218,464 | +10.8% |
| 37 | Pinellas County | FL | 80.5 | 961,596 | +10.9% |
| 38 | San Luis Obispo County | CA | 80.4 | 281,639 | +7.2% |
| 39 | Broward County | FL | 80.4 | 1,962,531 | +10.2% |
| 40 | Mecklenburg County | NC | 80.4 | 1,163,701 | +12.4% |
| 41 | St. Johns County | FL | 80.3 | 320,110 | +31.5% |
| 42 | Washington County | UT | 80.3 | 202,452 | +37.9% |
| 43 | Buncombe County | NC | 80.0 | 275,901 | +13.8% |
| 44 | Placer County | CA | 79.9 | 423,561 | +11.4% |
| 45 | Hillsborough County | FL | 79.9 | 1,535,564 | +15.1% |
| 46 | Orange County | NY | 79.7 | 407,470 | +6.8% |
| 47 | Montgomery County | TX | 79.7 | 711,354 | +24.2% |
| 48 | Lee County | FL | 79.5 | 834,573 | +18% |
| 49 | Kootenai County | ID | 79.4 | 185,010 | +23.6% |
| 50 | Ocean County | NJ | 79.2 | 659,197 | +10.1% |
| 51 | Beaufort County | SC | 79.2 | 198,979 | +12.8% |
| 52 | Washington, DC | DC | 79.1 | 678,972 | +1.2% |
| 53 | Lancaster County | PA | 79.1 | 558,589 | +5.5% |
| 54 | Horry County | SC | 79.0 | 397,478 | +13.4% |
| 55 | Utah County | UT | 79.0 | 719,174 | +26.1% |
| 56 | Virginia Beach | VA | 78.9 | 453,649 | +5.8% |
| 57 | Hamilton County | IN | 78.8 | 371,645 | +12.3% |
| 58 | St. Tammany Parish | LA | 78.8 | 275,583 | +8.3% |
| 59 | Cumberland County | ME | 78.8 | 310,230 | +5.3% |
| 60 | Larimer County | CO | 78.6 | 370,771 | +7.4% |
| 61 | Delaware County | OH | 78.5 | 231,636 | +14.5% |
| 62 | Kent County | DE | 78.4 | 189,789 | +31.6% |
| 63 | Arapahoe County | CO | 78.1 | 656,061 | +6% |
| 64 | Jefferson County | CO | 77.9 | 576,366 | +4.5% |
| 65 | Snohomish County | WA | 77.9 | 844,761 | +7.4% |
| 66 | Benton County | AR | 77.8 | 311,013 | +17.5% |
| 67 | Ottawa County | MI | 77.7 | 303,372 | +10.3% |
| 68 | Ventura County | CA | 77.6 | 829,590 | +6.7% |
| 69 | Lexington County | SC | 77.5 | 309,528 | +10.7% |
| 70 | Middlesex County | NJ | 77.4 | 863,623 | +1.8% |
| 71 | Clark County | WA | 77.4 | 521,150 | +11.7% |
| 72 | Cumberland County | PA | 77.3 | 270,738 | +6.1% |
| 73 | Hall County | GA | 77.1 | 217,267 | +15.1% |
| 74 | Johnson County | KS | 77.1 | 622,237 | +4.5% |
| 75 | Will County | IL | 77.0 | 700,728 | +9.6% |
| 76 | Washington County | OR | 77.0 | 598,865 | +4.2% |
| 77 | Fort Bend County | TX | 76.9 | 916,778 | +31.2% |
| 78 | Baldwin County | AL | 76.8 | 253,507 | +16% |
| 79 | Duval County | FL | 76.8 | 1,030,822 | +8.9% |
| 80 | Montgomery County | MD | 76.8 | 1,058,474 | +1.1% |
| 81 | Maricopa County | AZ | 76.7 | 4,585,871 | +13.8% |
| 82 | Chatham County | GA | 76.7 | 303,655 | +12.7% |
| 83 | Cherokee County | GA | 76.7 | 286,602 | +17.1% |
| 84 | DeKalb County | GA | 76.6 | 762,992 | +7.6% |
| 85 | Santa Barbara County | CA | 76.5 | 441,257 | +5.2% |
| 86 | Morris County | NJ | 76.5 | 514,423 | -3% |
| 87 | Sonoma County | CA | 76.4 | 481,812 | +3.3% |
| 88 | Norfolk County | MA | 76.3 | 727,473 | +1.5% |
| 89 | Pierce County | WA | 76.3 | 928,696 | +11.1% |
| 90 | Somerset County | NJ | 76.1 | 348,842 | -1.1% |
| 91 | King County | WA | 76.1 | 2,271,380 | +1.8% |
| 92 | Ulster County | NY | 76.0 | 182,333 | +3.9% |
| 93 | Comal County | TX | 76.0 | 193,928 | +29.7% |
| 94 | El Dorado County | CA | 75.8 | 192,215 | +10.4% |
| 95 | Suffolk County | MA | 75.8 | 768,425 | +2.3% |
| 96 | Davis County | UT | 75.8 | 373,207 | +15.7% |
| 97 | Iredell County | NC | 75.7 | 199,710 | +11.7% |
| 98 | Alameda County | CA | 75.6 | 1,622,188 | +4.7% |
| 99 | Boulder County | CO | 75.5 | 326,831 | +3.5% |
| 100 | Forsyth County | GA | 75.4 | 272,887 | +20.3% |
| 101 | Oakland County | MI | 75.4 | 1,270,426 | +0.6% |
| 102 | DuPage County | IL | 75.2 | 921,213 | +0.6% |
| 103 | St. Louis County | MO | 75.2 | 987,059 | +1.6% |
| 104 | Union County | NC | 75.2 | 256,452 | +17.6% |
| 105 | Kent County | MI | 75.1 | 661,354 | +4.8% |
| 106 | Marion County | OR | 75.1 | 346,741 | +9.7% |
| 107 | Weber County | UT | 74.9 | 271,926 | +16.9% |
| 108 | Whatcom County | WA | 74.7 | 231,919 | +6.2% |
| 109 | Brevard County | FL | 74.6 | 643,979 | +8.4% |
| 110 | Williamson County | TX | 74.6 | 697,191 | +31.6% |
| 111 | Bay County | FL | 74.5 | 190,769 | +9.8% |
| 112 | Bergen County | NJ | 74.5 | 957,736 | -0.1% |
| 113 | Parker County | TX | 74.5 | 173,494 | +25.1% |
| 114 | Polk County | IA | 74.4 | 505,255 | +6.4% |
| 115 | Marin County | CA | 73.9 | 254,407 | 0% |
| 116 | San Mateo County | CA | 73.9 | 726,353 | +1.2% |
| 117 | Clark County | NV | 73.8 | 2,336,573 | +16.9% |
| 118 | Delaware County | PA | 73.8 | 576,720 | +2.5% |
| 119 | Middlesex County | MA | 73.7 | 1,623,952 | -0.4% |
| 120 | New Hanover County | NC | 73.7 | 238,852 | +12.9% |
| 121 | Dallas County | TX | 73.6 | 2,606,358 | +5.8% |
| 122 | Spokane County | WA | 73.5 | 551,455 | +8% |
| 123 | Waukesha County | WI | 73.5 | 412,591 | +1.2% |
| 124 | El Paso County | CO | 73.3 | 744,215 | +7% |
| 125 | Fairfield County | CT | 73.3 | 959,768 | -1.1% |
| 126 | Kane County | IL | 73.3 | 514,982 | +3.4% |
| 127 | Essex County | MA | 73.2 | 810,089 | +3.7% |
| 128 | Butler County | PA | 73.2 | 198,413 | +3.3% |
| 129 | Chesapeake | VA | 73.2 | 253,886 | +6.9% |
| 130 | Union County | NJ | 73.0 | 572,726 | +3.2% |
| 131 | Anchorage | AK | 72.9 | 286,075 | +0.2% |
| 132 | Contra Costa County | CA | 72.7 | 1,155,025 | +7.1% |
| 133 | Burlington County | NJ | 72.5 | 469,167 | +1.5% |
| 134 | Harris County | TX | 72.4 | 4,835,125 | +7.5% |
| 135 | Outagamie County | WI | 72.4 | 193,234 | +3.5% |
| 136 | Lake County | IL | 72.3 | 708,760 | +0.7% |
| 137 | York County | ME | 72.3 | 218,586 | +3.8% |
| 138 | Washington County | MN | 72.3 | 278,936 | +7.5% |
| 139 | Hamilton County | TN | 72.2 | 379,864 | +7.7% |
| 140 | Sacramento County | CA | 72.1 | 1,584,288 | +13.2% |
| 141 | Westchester County | NY | 72.0 | 990,817 | -2.3% |
| 142 | Carroll County | MD | 71.8 | 176,639 | +1.3% |
| 143 | Hennepin County | MN | 71.8 | 1,258,713 | -0.5% |
| 144 | Denton County | TX | 71.8 | 1,007,703 | +26.8% |
| 145 | Kitsap County | WA | 71.8 | 277,658 | +6% |
| 146 | York County | SC | 71.7 | 298,320 | +18.9% |
| 147 | Yavapai County | AZ | 71.6 | 249,081 | +8% |
| 148 | Shelby County | AL | 71.5 | 233,000 | +5.9% |
| 149 | Frederick County | MD | 71.5 | 293,391 | +4.1% |
| 150 | Midland County | TX | 71.4 | 177,108 | +10.8% |
| 151 | Washington County | PA | 71.3 | 210,232 | +1.8% |
| 152 | Fairfax County | VA | 71.3 | 1,141,878 | +1.1% |
| 153 | Dauphin County | PA | 70.9 | 289,234 | +2.5% |
| 154 | Tarrant County | TX | 70.9 | 2,182,947 | +11.3% |
| 155 | Weld County | CO | 70.8 | 359,442 | +16.4% |
| 156 | Volusia County | FL | 70.8 | 590,357 | +10.8% |
| 157 | Minnehaha County | SD | 70.8 | 206,930 | +8.6% |
| 158 | Pasco County | FL | 70.7 | 632,996 | +19.3% |
| 159 | Allegheny County | PA | 70.7 | 1,224,825 | +0.2% |
| 160 | Santa Cruz County | CA | 70.6 | 261,547 | +1.7% |
| 161 | Hays County | TX | 70.6 | 280,486 | +32.8% |
| 162 | Gloucester County | NJ | 70.5 | 308,423 | +3.5% |
| 163 | Brooklyn | NY | 70.5 | 2,561,225 | +4.3% |
| 164 | Dutchess County | NY | 70.5 | 297,150 | -0.2% |
| 165 | McHenry County | IL | 70.4 | 312,800 | +1.5% |
| 166 | Plymouth County | MA | 70.4 | 535,308 | +4.4% |
| 167 | Adams County | CO | 70.3 | 533,365 | +11% |
| 168 | Anoka County | MN | 70.3 | 372,441 | +6.5% |
| 169 | Jefferson County | KY | 70.2 | 772,144 | +1.7% |
| 170 | Hendricks County | IN | 70.1 | 186,387 | +16.1% |
| 171 | Manhattan | NY | 70.1 | 1,597,451 | -8.5% |
| 172 | Smith County | TX | 70.1 | 245,209 | +6.8% |
| 173 | Dane County | WI | 70.1 | 575,347 | +2.5% |
| 174 | Santa Clara County | CA | 70.0 | 1,877,592 | +0.3% |
| 175 | Lake County | FL | 70.0 | 424,462 | +17.7% |
| 176 | Benton County | WA | 70.0 | 215,219 | +10.7% |
| 177 | Madison County | AL | 69.8 | 412,600 | +8.9% |
| 178 | San Bernardino County | CA | 69.7 | 2,195,611 | +17.9% |
| 179 | Washoe County | NV | 69.7 | 498,022 | +10.9% |
| 180 | Albany County | NY | 69.7 | 316,659 | -1.5% |
| 181 | Jackson County | OR | 69.6 | 220,768 | +2.9% |
| 182 | Thurston County | WA | 69.5 | 299,003 | +7.3% |
| 183 | Riverside County | CA | 69.4 | 2,492,442 | +17% |
| 184 | Denver County | CO | 69.4 | 716,577 | +6.4% |
| 185 | Warren County | OH | 69.4 | 252,148 | +8.9% |
| 186 | Hartford County | CT | 69.3 | 896,854 | -1.5% |
| 187 | Middlesex County | CT | 69.3 | 164,759 | +0.2% |
| 188 | Worcester County | MA | 69.3 | 866,866 | +3.2% |
| 189 | Prince George's County | MD | 69.2 | 947,430 | +6.2% |
| 190 | Mercer County | NJ | 69.2 | 381,671 | +0.1% |
| 191 | Spartanburg County | SC | 69.2 | 356,698 | +11.7% |
| 192 | Richmond | VA | 69.0 | 229,247 | +4.3% |
| 193 | Cook County | IL | 68.9 | 5,087,072 | +0.9% |
| 194 | Dakota County | MN | 68.6 | 447,440 | +2.3% |
| 195 | Guilford County | NC | 68.6 | 549,866 | +5.8% |
| 196 | Douglas County | NE | 68.4 | 589,540 | +5.7% |
| 197 | Franklin County | OH | 68.4 | 1,326,063 | +7.1% |
| 198 | Oklahoma County | OK | 68.2 | 808,866 | +2.8% |
| 199 | Litchfield County | CT | 67.9 | 185,000 | -0.7% |
| 200 | Multnomah County | OR | 67.9 | 789,698 | -0.7% |
| 201 | Washington County | AR | 67.8 | 261,549 | +12.8% |
| 202 | Rockingham County | NH | 67.8 | 320,689 | +3.2% |
| 203 | Cabarrus County | NC | 67.8 | 240,016 | +16.5% |
| 204 | Johnston County | NC | 67.8 | 241,955 | +16.6% |
| 205 | Saratoga County | NY | 67.5 | 238,711 | +0.1% |
| 206 | Cass County | ND | 67.3 | 196,362 | +6.2% |
| 207 | Henry County | GA | 67.2 | 254,613 | +20.5% |
| 208 | Essex County | NJ | 67.2 | 851,117 | +2.4% |
| 209 | Providence County | RI | 67.2 | 660,615 | +2.8% |
| 210 | Clay County | MO | 67.1 | 259,772 | +8.6% |
| 211 | Shasta County | CA | 67.0 | 180,366 | +8.7% |
| 212 | St. Charles County | MO | 66.8 | 416,659 | +4.5% |
| 213 | Lafayette Parish | LA | 66.7 | 249,750 | +2.5% |
| 214 | Livingston County | MI | 66.5 | 196,757 | +1.3% |
| 215 | Passaic County | NJ | 66.4 | 513,395 | +1.6% |
| 216 | Canyon County | ID | 66.3 | 257,674 | +38.6% |
| 217 | Camden County | NJ | 66.2 | 527,196 | +0.5% |
| 218 | Linn County | IA | 66.1 | 228,972 | +3.8% |
| 219 | Jefferson County | AL | 65.9 | 662,895 | +3.1% |
| 220 | Marion County | IN | 65.9 | 968,460 | +2.4% |
| 221 | Elkhart County | IN | 65.8 | 206,409 | +4.2% |
| 222 | Sarpy County | NE | 65.8 | 199,886 | +8.7% |
| 223 | Lane County | OR | 65.8 | 381,181 | +1.8% |
| 224 | Tulsa County | OK | 65.7 | 682,868 | +2.3% |
| 225 | Barnstable County | MA | 65.6 | 231,735 | +2.7% |
| 226 | Hamilton County | OH | 65.6 | 827,058 | +0.3% |
| 227 | Polk County | FL | 65.4 | 818,330 | +17.2% |
| 228 | Sumner County | TN | 65.3 | 207,994 | +15.7% |
| 229 | Ellis County | TX | 65.3 | 222,829 | +24.4% |
| 230 | Westmoreland County | PA | 65.2 | 351,163 | -1.1% |
| 231 | Berkeley County | SC | 65.2 | 255,217 | +26.9% |
| 232 | Brazoria County | TX | 65.2 | 398,938 | +14.3% |
| 233 | Ramsey County | MN | 65.1 | 536,075 | +0.5% |
| 234 | Monterey County | CA | 64.8 | 430,723 | +3.8% |
| 235 | Macomb County | MI | 64.8 | 875,101 | +1.6% |
| 236 | Harford County | MD | 64.7 | 264,644 | +1.8% |
| 237 | Northampton County | PA | 64.5 | 319,091 | +2% |
| 238 | Johnson County | TX | 64.4 | 202,906 | +17.9% |
| 239 | Monroe County | NY | 64.3 | 748,482 | -1.6% |
| 240 | Milwaukee County | WI | 64.3 | 916,205 | +2% |
| 241 | Erie County | NY | 64.2 | 946,147 | -1.6% |
| 242 | Washtenaw County | MI | 64.1 | 365,536 | 0% |
| 243 | Brown County | WI | 64.1 | 271,417 | +1.2% |
| 244 | Bristol County | MA | 63.9 | 581,841 | +1.9% |
| 245 | Greene County | MO | 63.9 | 304,611 | +3.6% |
| 246 | York County | PA | 63.9 | 464,640 | +1.8% |
| 247 | Knox County | TN | 63.9 | 500,669 | +6.8% |
| 248 | Medina County | OH | 63.7 | 184,042 | +2.7% |
| 249 | San Joaquin County | CA | 63.6 | 800,965 | +15.6% |
| 250 | Clay County | FL | 63.6 | 232,439 | +12.5% |
| 251 | Kaufman County | TX | 63.6 | 185,690 | +24.6% |
| 252 | Fresno County | CA | 63.5 | 1,017,162 | +12.1% |
| 253 | Hudson County | NJ | 63.5 | 705,472 | +4.8% |
| 254 | Lehigh County | PA | 63.4 | 377,754 | -0.2% |
| 255 | New Haven County | CT | 62.9 | 863,700 | -1.6% |
| 256 | Howard County | MD | 62.9 | 336,001 | +3.6% |
| 257 | Lancaster County | NE | 62.9 | 326,716 | +4.2% |
| 258 | Stanislaus County | CA | 62.8 | 551,430 | +8.8% |
| 259 | Osceola County | FL | 62.8 | 437,784 | +31.6% |
| 260 | Jackson County | MO | 62.8 | 718,560 | +1.6% |
| 261 | Clermont County | OH | 62.8 | 211,972 | +3.9% |
| 262 | Jefferson Parish | LA | 62.7 | 421,777 | -1.4% |
| 263 | Queens | NY | 62.6 | 2,252,196 | +1.1% |
| 264 | Anderson County | SC | 62.6 | 213,076 | +7.5% |
| 265 | Onondaga County | NY | 62.5 | 467,873 | -3.9% |
| 266 | Santa Rosa County | FL | 62.4 | 203,162 | +21.8% |
| 267 | Sedgwick County | KS | 62.4 | 528,469 | +2.8% |
| 268 | Summit County | OH | 62.4 | 535,733 | +0.1% |
| 269 | Hillsborough County | NH | 62.2 | 427,354 | +0.4% |
| 270 | Forsyth County | NC | 62.2 | 392,921 | +4.9% |
| 271 | Pinal County | AZ | 62.1 | 484,239 | +22.1% |
| 272 | Porter County | IN | 62.1 | 175,335 | +4.2% |
| 273 | Atlantic County | NJ | 62.0 | 275,213 | -0.5% |
| 274 | Alachua County | FL | 61.8 | 285,994 | +7% |
| 275 | St. Louis County | MN | 61.7 | 200,514 | -0.2% |
| 276 | Allen County | IN | 61.6 | 394,545 | +4.3% |
| 277 | Scott County | IA | 61.6 | 174,270 | +1.6% |
| 278 | Anne Arundel County | MD | 61.6 | 594,582 | +2.1% |
| 279 | Gaston County | NC | 61.6 | 237,242 | +9.5% |
| 280 | Lubbock County | TX | 61.4 | 320,940 | +9.5% |
| 281 | Durham County | NC | 61.3 | 336,892 | +7.5% |
| 282 | Berks County | PA | 61.2 | 432,821 | +0.9% |
| 283 | Bexar County | TX | 61.2 | 2,087,679 | +7.4% |
| 284 | McLennan County | TX | 61.2 | 268,583 | +8.6% |
| 285 | Yolo County | CA | 61.0 | 220,544 | +7% |
| 286 | Galveston County | TX | 61.0 | 361,744 | +8.4% |
| 287 | Solano County | CA | 60.8 | 449,218 | +8.5% |
| 288 | Escambia County | FL | 60.6 | 326,928 | +10.8% |
| 289 | East Baton Rouge Parish | LA | 60.4 | 448,467 | +1.4% |
| 290 | Alamance County | NC | 60.4 | 179,165 | +8.2% |
| 291 | Guadalupe County | TX | 60.2 | 188,454 | +22.5% |
| 292 | Prince William County | VA | 60.1 | 489,640 | +12.2% |
| 293 | Richland County | SC | 59.9 | 425,138 | +3.7% |
| 294 | Lake County | IN | 59.7 | 500,598 | +3.8% |
| 295 | Paulding County | GA | 59.4 | 183,164 | +19.3% |
| 296 | Pulaski County | AR | 59.3 | 400,009 | -0.1% |
| 297 | Charlotte County | FL | 59.3 | 206,134 | +13.3% |
| 298 | Butler County | OH | 59.2 | 393,043 | +2.4% |
| 299 | Licking County | OH | 58.9 | 183,201 | +6.5% |
| 300 | San Francisco County | CA | 58.8 | 808,988 | -2.9% |
| 301 | Henrico County | VA | 58.8 | 334,760 | +2.6% |
| 302 | Cleveland County | OK | 58.6 | 301,193 | +5% |
| 303 | Canadian County | OK | 58.1 | 175,829 | +10.4% |
| 304 | Marion County | FL | 58.0 | 409,959 | +13.9% |
| 305 | Yakima County | WA | 58.0 | 256,643 | +4.5% |
| 306 | Kern County | CA | 57.9 | 913,820 | +10.1% |
| 307 | Boone County | MO | 57.9 | 189,463 | +1.9% |
| 308 | Racine County | WI | 57.8 | 196,613 | +2.1% |
| 309 | Staten Island | NY | 57.7 | 490,687 | +2.1% |
| 310 | Pima County | AZ | 57.6 | 1,063,162 | +3.9% |
| 311 | DeSoto County | MS | 57.6 | 193,247 | +11.7% |
| 312 | St. Louis | MO | 57.5 | 281,754 | -0.4% |
| 313 | Fayette County | KY | 57.4 | 320,154 | +4.6% |
| 314 | Cuyahoga County | OH | 57.3 | 1,233,088 | -3% |
| 315 | Rutherford County | TN | 57.3 | 367,101 | +14.1% |
| 316 | New London County | CT | 57.1 | 268,805 | -2.6% |
| 317 | Erie County | PA | 57.1 | 267,571 | -0.5% |
| 318 | Sangamon County | IL | 56.7 | 193,491 | -3.5% |
| 319 | Tulare County | CA | 56.5 | 479,468 | +9.8% |
| 320 | Clayton County | GA | 56.5 | 298,300 | +10.6% |
| 321 | Stark County | OH | 56.3 | 372,716 | -0.5% |
| 322 | Charles County | MD | 56.1 | 171,973 | +5% |
| 323 | Chesterfield County | VA | 56.1 | 383,876 | +9.2% |
| 324 | Calcasieu Parish | LA | 55.9 | 203,761 | -0.3% |
| 325 | Lee County | AL | 55.8 | 183,215 | +18.2% |
| 326 | Pitt County | NC | 55.5 | 175,119 | +5.6% |
| 327 | Lake County | OH | 55.5 | 231,640 | -8.1% |
| 328 | Jefferson County | MO | 55.3 | 231,230 | -1.1% |
| 329 | Dorchester County | SC | 55.3 | 169,833 | +17.9% |
| 330 | Bell County | TX | 55.1 | 393,193 | +12% |
| 331 | Mobile County | AL | 54.8 | 411,640 | +2.2% |
| 332 | Mohave County | AZ | 54.8 | 223,682 | +13.4% |
| 333 | Luzerne County | PA | 54.8 | 327,388 | -0.6% |
| 334 | Aiken County | SC | 54.6 | 177,130 | +8% |
| 335 | El Paso County | TX | 54.4 | 869,880 | +9.7% |
| 336 | Madison County | IL | 54.2 | 262,752 | -2.2% |
| 337 | Davidson County | NC | 54.0 | 174,804 | +5.1% |
| 338 | St. Lucie County | FL | 53.7 | 373,586 | +23.6% |
| 339 | Houston County | GA | 53.2 | 171,974 | +10.2% |
| 340 | Bernalillo County | NM | 53.2 | 671,586 | +2.3% |
| 341 | Winnebago County | IL | 53.0 | 280,922 | -1.6% |
| 342 | St. Joseph County | IN | 53.0 | 272,848 | +1.9% |
| 343 | Lackawanna County | PA | 53.0 | 216,123 | -1.6% |
| 344 | Baltimore County | MD | 52.7 | 844,703 | +1.5% |
| 345 | Shelby County | TN | 52.7 | 910,042 | +0.6% |
| 346 | Onslow County | NC | 52.4 | 213,676 | +9.6% |
| 347 | Arlington County | VA | 52.4 | 234,162 | -1.7% |
| 348 | Kalamazoo County | MI | 52.3 | 262,215 | +0.3% |
| 349 | Leon County | FL | 52.2 | 296,913 | +4.7% |
| 350 | Lorain County | OH | 52.1 | 317,910 | +0.7% |
| 351 | Wayne County | MI | 52.0 | 1,751,169 | +2.8% |
| 352 | Genesee County | MI | 51.3 | 401,522 | -0.6% |
| 353 | Nueces County | TX | 51.3 | 352,289 | +0.2% |
| 354 | Orleans Parish | LA | 51.2 | 364,136 | +5.7% |
| 355 | Norfolk | VA | 51.2 | 230,930 | +0.4% |
| 356 | Harrison County | MS | 51.0 | 210,612 | +3.6% |
| 357 | Mahoning County | OH | 51.0 | 225,596 | -2.6% |
| 358 | Niagara County | NY | 50.5 | 209,457 | -1.8% |
| 359 | Butte County | CA | 50.4 | 207,172 | -1% |
| 360 | Hernando County | FL | 50.4 | 212,807 | +15.2% |
| 361 | Montgomery County | OH | 50.3 | 533,796 | -1.9% |
| 362 | Hampden County | MA | 50.2 | 460,291 | -1.9% |
| 363 | Merced County | CA | 50.1 | 291,920 | +12.5% |
| 364 | Citrus County | FL | 50.1 | 166,696 | +8.4% |
| 365 | Hidalgo County | TX | 49.9 | 898,471 | +7.6% |
| 366 | Peoria County | IL | 49.7 | 177,513 | -3.5% |
| 367 | Ingham County | MI | 49.6 | 284,637 | -0.7% |
| 368 | Lucas County | OH | 49.5 | 425,484 | -2.5% |
| 369 | Yuma County | AZ | 49.4 | 213,221 | +10.3% |
| 370 | Jefferson County | TX | 49.0 | 251,496 | -0.6% |
| 371 | Oneida County | NY | 48.8 | 227,555 | -2.7% |
| 372 | Champaign County | IL | 48.5 | 205,644 | -0.4% |
| 373 | Webb County | TX | 48.2 | 269,148 | +7.4% |
| 374 | Cumberland County | NC | 48.0 | 337,890 | +4.3% |
| 375 | Hawaii County | HI | 47.4 | 207,615 | +5.6% |
| 376 | St. Clair County | IL | 47.4 | 251,018 | -4.1% |
| 377 | Caddo Parish | LA | 47.3 | 226,386 | -3.3% |
| 378 | Honolulu County | HI | 46.0 | 989,408 | -3.1% |
| 379 | Brazos County | TX | 45.9 | 244,703 | +10.4% |
| 380 | Muskegon County | MI | 45.7 | 176,564 | -0.6% |
| 381 | Newport News | VA | 45.5 | 183,118 | +0.2% |
| 382 | Montgomery County | AL | 45.3 | 224,980 | -0.2% |
| 383 | Baltimore | MD | 45.3 | 565,239 | -0.6% |
| 384 | Imperial County | CA | 45.2 | 179,057 | +5.4% |
| 385 | Broome County | NY | 45.1 | 196,077 | -4.7% |
| 386 | Saginaw County | MI | 44.6 | 187,782 | -2.5% |
| 387 | Vanderburgh County | IN | 44.3 | 179,810 | +0.2% |
| 388 | Cameron County | TX | 44.0 | 426,710 | +3.5% |
| 389 | Tippecanoe County | IN | 43.9 | 188,792 | +2.8% |
| 390 | Tuscaloosa County | AL | 43.4 | 237,373 | +2.1% |
| 391 | Philadelphia County | PA | 42.0 | 1,550,542 | +6.1% |
| 392 | Trumbull County | OH | 41.8 | 200,373 | -4.5% |
| 393 | Doña Ana County | NM | 41.6 | 225,210 | +3.2% |
| 394 | Montgomery County | TN | 41.5 | 239,872 | +15.6% |
| 395 | Muscogee County | GA | 41.2 | 201,877 | +4.4% |
| 396 | Tolland County | CT | 40.6 | 150,293 | -4.3% |
| 397 | Hinds County | MS | 38.5 | 214,870 | -5.7% |
| 398 | Richmond County | GA | 38.4 | 205,414 | -0.4% |
| 399 | Shawnee County | KS | 37.9 | 177,746 | -0.9% |
| 400 | Bronx | NY | 26.6 | 1,356,476 | +1% |
LORI is 25% employer locations per 1,000 residents, 20% growth in employer locations since 2017, 20% number of places with 2,500 or more residents, 15% median household income, 10% share of residents outside named places and 10% population. Each part is a percentile against all U.S. counties of 20,000 or more residents; parts a market lacks (Connecticut income, place counts for city-type markets) drop out and the rest are scaled up. Connecticut uses its historic counties and 2021 business data. Source: U.S. Census Bureau. Built October 20, 2026. Method
Get in Touch
Want a Plan Built Around Your Market?
Tell us what you do and where your customers are, and we will show you how the channels fit together. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.
